Comparison · Updated
AskRank vs HubSpot AI Search Grader
Both tools are free, but they answer different questions. HubSpot's AI Search Grader is a one-time brand perception check: it scores how ChatGPT, Perplexity and Gemini describe your brand based on their training data. AskRank asks ChatGPT, with web search, the questions your local customers type, like "best dentist in Denver", and shows whether you get named, who gets named instead and which sites it cites. Details below are from HubSpot's AI Search Grader page, checked Oct 19, 2026.
Quick answer
- Pick AskRank if you're a local or small business and want to know whether ChatGPT recommends you when customers ask for "the best" in your city, and what to fix.
- Pick HubSpot's AI Search Grader if you're a brand that wants a scored read on how AI models perceive you: sentiment, recognition, share of voice and market position.
- They work well together, and both are free.
Side by side
| AskRank | HubSpot AI Search Grader | |
|---|---|---|
| Price | Free scan, no card or signup | Free, one-time check |
| Signup | None | No account required, but you complete a short form to see the full results |
| AI engines | ChatGPT first: real ChatGPT via OpenAI's API with web search while the daily limit allows, then ChatGPT-style answers, clearly labelled | GPT-5.4 mini (OpenAI), Perplexity and Gemini |
| What it asks | About 8 customer-style questions for your category and city | How each model characterizes your brand, based on its training data |
| Live web results | Yes, answers use web search | HubSpot describes it as based on the models' training data |
| Output | Named or not per question, who's named instead, cited sites, 3 fixes and a share card | A score out of 100 across five areas: sentiment (40), presence quality (20), brand recognition (20), share of voice (10) and market competition (10), plus a written interpretation |
| Ongoing tracking | Waitlist only for now. A $199 one-time audit includes a 30-day re-check. | HubSpot AEO, $50/month, or included in Marketing Hub Pro and Enterprise |
| Built for | Small and local businesses | Marketing leaders, brand managers, SEO and content teams |
Where HubSpot's grader is stronger
- Three engines in one check. It covers OpenAI, Perplexity and Gemini at once.
- Brand perception scoring. It measures sentiment, recognition and market position, which AskRank doesn't score.
- Upgrade path. HubSpot AEO adds ongoing monitoring for $50/month, and it's included in some Marketing Hub plans.
Where AskRank is stronger
- Recommendation questions. AskRank checks whether ChatGPT names you when a customer asks for a recommendation, which matters most for local businesses, not just how it describes your brand.
- Live web search. AskRank's ChatGPT answers use web search, so they reflect the listings, reviews and pages ChatGPT reads today, and it shows you those sites.
- Local fixes. Fixes target Google Business Profile, reviews, directories, schema and FAQ content.
- No form for results. The result page shows the full answers with no email required.
FAQ
Is HubSpot's AI Search Grader free?
Yes. HubSpot says there's no cost to run it. You complete a short form to see your full results.
Which AI models does HubSpot's AI Search Grader use?
According to HubSpot's page, it uses GPT-5.4 mini (OpenAI), Perplexity and Gemini, and asks how each characterizes your brand based on its training data.
What's the difference between AskRank and HubSpot's AI Search Grader?
HubSpot grades how AI models perceive your brand. AskRank asks ChatGPT, with web search, the recommendation questions your customers ask, and shows whether you're named, who's named instead and which sites it cites.
How much is HubSpot AEO?
HubSpot lists HubSpot AEO at $50/month, or included in Marketing Hub Pro and Enterprise, as of Oct 19, 2026.
Is AskRank affiliated with HubSpot or OpenAI?
No. AskRank is independent and isn't affiliated with HubSpot or OpenAI. Competitor details come from their public pages and can change, so check their site for the latest.
Check yours free
See whether ChatGPT names your business in about two minutes.